Posts

Taking Off in a New Direction

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We have just landed back from the Singapore, Dubai and Paris Air Shows where we have been providing Event Management Services and the provision of a highly motivated promotional team through 2017 and last month.

Our tickets are booked for Geneva in May and the GPS set for Farnborough in July where we will be continuing to provide this cost effective service providing our client with a tailored, professional solution to their specific needs at these international locations.

This new direction for Focus was based on the client experience of our traditional services over many years where we have taken care of Installation, Audits,Surveys and Logistics in the Point of Sale Retail markets

The recent diverse activities demonstrate our resourcefulness in deploying and modifying our renowned services both at home and Internationally to continually meet our clients’ needs and expectations

Why not give us a call now to see how we can help you on your next promotion, rollout or event

Boutique Experience

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THE BOUTIQUE EXPERIENCE

When asked to describe our business services the other day I found myself using the analogy of a Boutique hotel or service.

Having worked for both multinationals and small businesses I can clearly see the merits for both in terms of deploying POS and installation projects. However, what I love about my business today is my ability to deliver a service focussed on delivering fewer projects well, offering a personalised approach with intimate attention to detail.

To me the boutique experience is about taking a product and creating an experience, something that both surprises and delights and where there are no hidden extras.

In my business that means listening to the brief and then baking in my years of experience to develop a proposal that is fully loaded and built to cover you for every eventuality, keeping you free from those dreaded added extras based around:

Poor logistics or route planning

Delays due to access issues or security compliance

Poor installations and re-visits due to lack of specific tools or fixings

Our centralised and dedicated approach to managing the delivery of our projects by someone who has been there, and not only learned the lesson but used that lesson to create a better experience is what we love and luckily for us, so do our clients.

Why not tell us about some of your experiences which you think we can learn from, – you don’t need to name any names but we’d love to hear and learn more from others’ experience, good and bad, to add to our knowledge bank and allow us to drive and deliver even more value add to our service.

Go on….share an experience now, we are always ready to share our experience with you!!

The quickest route to a POS solution

Tailoring our approach

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Whilst we love to wax lyrical about our capabilities to provide national and international high volume installations, we’ve been busy over the last couple of months with a rash of High End technology brands requiring individual store installations using quality bespoke display units.

Working within Flagship John Lewis and Carphone Warehouse sites we have managed these low volume high quality shop in shop time sensitive installations from end to end.

Our experienced project management team has been focussed on demonstrating superior communication and client relationship skills through all phases of the roll-out, and even extending to liaison with individual stakeholders within each store to agree and schedule valuable out of hours installation times.

Due to the technical nature of both the display units and the product itself our installation team required a number of skills combined with acute attention to detail in order to hit the high specification requirements of these projects.

Our aftercare support was ready on hand with our (24×7) aftercare package, although it was rarely required it gave our clients the peace of mind needed to ensure these targeted launch campaigns went smoothly.

Click here to find out more

POS Allocation Savings

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The real cost of allocating POS by store size

We look at a case study with the result of savings over £600,000 per annum for just one item.

A recent Store Mapping audit for a major retailer across 800+ stores, to record the presence and status of their existing POS hardware, revealed the startling impact of generic Small, Medium & Large allocation.

Problems with this type of allocation manifest themselves with disproportionate numbers of display windows, low ceilings & physical space restrictions. This all leads to mis-allocation of POS materials and waste.

One element of the survey focused on the use of external promotional banners in the car park. It became apparent early on that the size of the car park was not intrinsically linked to the store size there were also a number of factors which prove this method of allocating POS is outdated.

  • Car park ownership
    • In some cases parking is shared with local authorities, shopping centres etc and display opportunities are restricted.
  • Missing or broken display hardware
    • Inability to use the allocated display materials and display opportunities are wasted
  • Bespoke site restrictions
    • Multi-storey car parks, lack of usable perimeter space and planning restrictions

Although we have focused on one issue for the outdoor element of the Store Mapping, the issues are similar for all elements of POS – hanging signs, poster frames, window graphics, end caps, floor decals and light boxes

This particular client has 4 campaigns per year in over 800 sites covering an average 60 pieces of POS hardware and display opportunities is over 192,000 print items. A simple 10% saving on these allocations would be 19,200 items resulting in savings in excess of £600,000.

To see how we can help you save money – CLICK HERE

Easter 2016

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ALL YOUR EGGS IN ONE BASKET??

With so much to do in the 4 weeks before Easter why not lighten the load in your basket and let Focus manage your POS campaign for you?

POP INSTALLATIONS

STORE MAPPING*

MERCHANDISING

Call us on 01844 210659 or email [email protected] and we will be there

Store Mapping is our specialised service for visiting a network of shops to collect survey, audit and collateral data for all of your POS