‘Stand and Deliver’ I was considering a play on words for our next post to demonstrate that Agencies & Brands can simply hand over their next Display STAND for us to DELIVER, install and enable with 100% compliance. However, I was troubled by the potential negative connotation of Highway Robbery which could potentially join the […]
Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically renowned to ‘know what they want’, go […]
For as long as I can remember, business planning always had a clear direction – it was based on making a decision, and then simply planning for your future, knowing and foreseeing (mostly) certain obstacles. Recent events have shown us that this is not so today. We are now navigating around new, unplanned and ever-changing […]
To Brand or not to Brand that is OUR question Branding: ‘the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them’ As Brand Ambassadors for a plethora of well-known products and retailers, you would expect us to […]
#TakeCare with Social Distancing – What this Means for you Definitions of “Take Care”: Collins: To pay attention; be heedful. Oxford Dictionary: Be cautious; keep oneself safe. Thesaurus.com: Be alert; be careful We have all been advised over the past few months to #TakeCare in our lives, which of course has been massively important in relation to […]
